We’re absolutely thrilled to announce that we’ve been shortlisted for not one, but two UK Paid Media Awards. It’s an honour to stand shoulder to shoulder with the finest in the industry as finalists for the Large Media Agency of the Year and Paid Search Campaign of the Year! This moment is incredibly special to us; it reflects the relentless dedication, creativity, and hard work our team has poured into every project over the last year, truly making it a period of remarkable achievements and progress.
2023 was a big year for the AIP team. We expanded our presence to the vibrant Mother City with a new office in Cape Town, South Africa, and grew even more when we welcomed Custard Online Marketing, from Manchester, into our family. Moreover, our relentless pursuit of innovation and quality was evident as we retained prestigious accolades such as the IPA’s Effectiveness Accreditation and CPD Gold standard. These underscore the effectiveness and skill development that are core to our operations.
Our commitment to innovation also led us to launch pioneering solutions like SearchShare.io and SimpleSteps.ai, redefining the landscape of media strategy with technology at the forefront. In the realm of AI, we led the charge with initiatives like AdPersona and the development of AiPete, our virtual assistant, showcasing our commitment to leveraging AI for enhancing efficiency and outcomes. We started offering bespoke AI Essentials training for brands and were also the first agency in the UK to release custom GPTs!
Furthermore, the introduction of AiPXa, our Media Attention metric, revolutionised how we understand and measure the impact of our media buys. It offers unprecedented insights into the expected attention outcomes for our clients. Speaking of clients, 2023 saw us welcome 25 new valued clients into our fold!
It’s Not All About Us Though
We adhere to the triple bottom line: people, planet, and profit so we made a point of ensuring that our contributions extended beyond business last year, as we redoubled our community commitments through our pro bono work with the design and dev for Child of Courage, Ravi Adelekan’s brain tumour charity, Ravi’s Dream.
Our team also walked 15M+ steps in one month for Something To Look Forward To, and our dedication to sustainability took a concrete form with the development of our Carbon Calculator. This ensures that every media plan we devise now includes a comprehensive assessment of its carbon footprint and offset costs.
Our Nominations are a Reflection of Our Commitment and Growth
These nominations are so much more than just a cause for celebration, we see them as a reflection of our unwavering commitment to fostering a culture of growth, learning, and excellence within our team. By investing wholeheartedly in our people, we’ve cultivated a team of professionals whose expertise and dedication have been pivotal in delivering outstanding results and driving the growth of our agency.
The last year was characterised by economic challenges, including a stagnant market and rising inflation, and we feel our performance stands as a beacon of what effective media strategies and a steadfast commitment to excellence can achieve. We are extremely proud of these nominations and excited to attend the UK Paid Media Awards ceremony to celebrate the hard work and dedication of our team.
We extend our gratitude to our clients for their ongoing trust and support. And are excited to continue producing award winning work. Wish us luck and keep an eye out for us at the UK Paid Media Awards on the 21st of March!
Want to learn how the power of Paid Search can transform your digital marketing? Get in touch with a Possiblist!
