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Join us on a journey that will reshape the way you approach marketing


Led by our resident AI and Martech experts at Anything is Possible, this enriching session is exclusively designed to equip you with the knowledge and skills you need to thrive in the AI era. If AI has piqued your interest, but you’re unsure where to start, consider this training your indispensable guidebook.

But it’s not just about understanding AI; it’s about adapting and thriving in this new landscape. We provide actionable insights to help you navigate the challenges and seize the opportunities presented by this game-changing technology.

Training Overview


In this session, we delve into the myriad ways AI is reshaping marketing. From automating repetitive tasks to crafting personalised customer experiences.

AI is no longer an optional addition; it’s the cornerstone of marketing innovation and scale. By the end of this training, you’ll confidently integrate AI technologies into your daily campaigns, setting you on a path to AI-driven success.

We’ll also gaze into the future, exploring how AI is poised to disrupt traditional practices in SEO and digital advertising. Prepare to learn how to not only keep up with change but be at the forefront of driving it.



Training Duration: 90 minutes

  • A showcase of free AI tools beyond ChatGPT, including Natural Language and Generative AI + real-world ChatGPT use cases tailored for marketers
  • Best practices for crafting prompt + exploring powerful Plugins that enhance your AI capabilities
  • Introduction to Custom Instructions, ensuring consistency across your team
  • An introduction to Code Interpreter, ChatGPT’s Data Analysis tool
  • A curated list of invaluable AI resources as well as a 30 minute Q & A session

Meet Your Trainers


Don Skinner

Don, our Chief Operating Officer at Anything is Possible, is at the forefront of the latest AI advancements and is a driving force behind our agency’s cutting-edge AI initiatives. His role extends beyond strategy; Don actively advocates for AI adoption within our team, placing us well ahead of the curve in AI utilisation.

Before joining Anything is Possible, Don honed his tech leadership as the COO of Net Natives, where he masterminded the Akero marketing automation platform. He also lent his expertise to Unity’s gaming engine, overseeing product marketing for their Multiplayer business.

Don’s rich experience uniquely positions him to guide fellow marketing professionals through the intricate landscape of AI, offering actionable insights to supercharge your strategies.


Alex Calder

Meet Alex, our Head of Technology Solutions at Anything is Possible, who spearheads the commercial and customer success aspects of our tech offerings, with a keen focus on conversion optimization through AI.

Alex’s consultancy services have empowered universities with cutting-edge tech and AI tools, driving improved student recruitment, better ROI tracking, and enhanced visibility across departments.

With over seven years in student marketing and global educational institution partnerships, Alex brings a wealth of experience to the table. He’s your go-to expert for leveraging new AI marketing solutions to achieve next-gen results.

Join us on this AI-powered journey

The future of marketing awaits, don’t miss your chance to be part of the revolution!

Book Your Session Today!

The session was excellent, really useful, and lots that we didn’t know

Head of Marketing

The session was really useful and motivating in terms of the practical use of AI in our work, and I’m keen to start using it more

Head of Digital

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Let's talk

At Anything is Possible, we take a different approach. Experienced in all fields of media, we’ll work in partnership with you to shape and execute strategies, campaigns and media plans that propel your brand and resonate with your audience.

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Don Skinner


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