We are delighted to announce (again) that Anything is Possible has been recognised as one of just 30 agencies to achieve the prestigious IPA Effectiveness Accreditation for 2023-25. This accolade is a testament to our unwavering commitment to media effectiveness and setting the benchmark for excellence within the industry.
The IPA Effectiveness Accreditation programme is a beacon for fostering deep and productive relationships between brand marketers and agencies. Chaired this year by Margaret Jobling, CMO of the NatWest Group, the judging panel and programme seek to celebrate agencies that make effectiveness central to their business culture.
To qualify, we had to showcase our dedication to effectiveness across four pivotal criteria: Focus, People, Process, and Data, Tools & Measurement. This rigorous process demanded us to demonstrate our commitment to these standards before a panel of leading brand owners, academics, authors, and effectiveness specialists.
As Margaret Jobling said –
“Client-agency relationships are the cornerstone of our industry.”
We couldn’t agree more.
We believe that shared goals and standards of excellence in creativity and effectiveness are crucial in building strong, long-lasting partnerships with our clients. The IPA Effectiveness Accreditation serves as a hallmark of this commitment, putting effectiveness at the forefront of our agency and reinforcing our position as genuine partners for growth.
We are in esteemed company, alongside other industry leaders and innovators. Each accredited agency has shown exemplary standards, embodying and living-out the media effectiveness culture at the core of their business. We extend our congratulations to all fellow agencies on this recognition.
In Margaret Jobling’s words: “The submissions were all of an incredibly high standard, and each of the agencies earning IPA Effectiveness Accreditation are paragons of excellence, setting the benchmark everyone should aspire to.”
At Anything is Possible, we are humbled by this recognition of our commitment to media effectiveness – and remain dedicated to pushing boundaries, fostering innovation, and driving effectiveness in all our endeavours.
Here’s to setting new benchmarks and achieving greater heights together!