We’ve got some exciting news to share. Anything is Possible, have acquired Custard, a best-in-class SEO and paid search specialist agency headquartered in Manchester.

This acquisition represents a significant enhancement of our agency capabilities, complementing our existing SEO, content, social, and influencer marketing experts. This move underscores our continuing growth trajectory, hot on the heels of our successful international expansion with the opening of our Cape Town office.

This is the first step on our long-planned northward expansion. Manchester, renowned for its history of innovation and thriving start-up culture, strategically positions us to take advantage of the huge opportunities in the North of England. 

By establishing our footprint in this thriving and dynamic tech hub, we can better serve our growing list of clients, tap into new digital talent, and forge new connections with the region’s array of forward-thinking brands.


Culture, quality and values

Custard’s leadership are equally excited to join our innovative agency group, with their CEO and SEO supremo Chris Smith saying –

While making this momentous decision, it was vital that Custard and Anything is Possible recognise a shared ethos of openness and transparency, which lays a solid foundation for successful integration.”  

This acquisition is based on an organic alignment between the two companies. We each have a  shared understanding of quality and values, and a common mission to enhance overall effectiveness while delivering outstanding client results and transparency.

Anything is Possible and Custard already possess the same open and horizontal working culture, making our teams and services a natural fit – which we look forward to rolling out in the weeks ahead.

This acquisition serves as a clear testament to our belief that, with the right talent, cohesive cultural values, and an unwavering dedication to excellence, Anything is Possible.

As we embark on this new phase of our growth journey, we want to express our gratitude to clients past and present for being a part of our adventure so far! Stay tuned for more updates and insights from our new Northern team members in the coming weeks, as we get to know them one-by-one…

If you have any questions or comments about the acquisition and or just want to make the impossible possible, then let’s chat. You can reach out to me and my fantastic colleagues here.