We’re thrilled to announce that we’ve been nominated for not one, but two European Search Awards! This recognition places us among the top players in the industry, as we’re up for “Best Large Integrated Search Agency of the Year” and “Best Use of Search for Retail / E-commerce (PPC).”


Global Gains

2023 was a landmark year for us at AIP. We not only expanded our global presence with a new office in Cape Town but also welcomed Custard Online Marketing, from Manchester, into our family. Our commitment to excellence continued to be recognised, maintaining prestigious accolades like the IPA’s Effectiveness Accreditation and the CPD Gold standard, underscoring our focus on results and skill enhancement.


Innovate, Integrate, Dominate


In terms of innovation, we launched groundbreaking tools like SearchShare.io and SimpleSteps.ai, and introduced AdPersona and AiPete, our AI-driven virtual assistant. These advancements have set new standards in efficiency and media strategy. Additionally, our AiPXa Media Attention metric is changing how we evaluate media investments, providing our clients with deeper insights.


To be good, do good


It’s not all about us though… At our core, we uphold the principles of the triple bottom line: people, planet, and profit. Last year, we deepened our commitment to these values by expanding our community involvement. We proudly offered pro bono services to Ravi’s Dream, founded by Child of Courage, Ravi Adelekan.

Additionally, our team collectively walked over 15 million steps in a single month to raise funds for and support the charity “Something To Look Forward To.” Our focus on sustainability also materialised with the creation of our Carbon Calculator. This tool is now an integral part of our media planning, providing a detailed evaluation of each plan’s carbon footprint and the associated offset costs.

These nominations highlight our commitment to growth and learning and we would like to extend a thank you to our clients for their unwavering trust and support.

Want to know more about our revolutionary approach to all things Search and digital marketing? Reach out to a Possiblist here and let’s chat!