Articles by Rob
Tech
Introducing AdPersona by aiPete: The Game-Changer in LinkedIn Ad Audience Creation
Every marketing team knows that the secret sauce to an effective LinkedIn ad campaign is the ability to reach the...
Insights
Google’s AI tools open new front in the battle for AI innovation
They may have lost the first battle. But yesterday, Google began their counteroffensive in the struggle for AI supremacy. They...
Creative
What makes a winning creative Christmas campaign?
Santa’s here, bringing a host of wonderfully creative Christmas campaigns to make us feel all warm and cosy. It’s that...
Media
Interview: How world events affect organic search performance
Search engine optimisation (SEO), or organic search performance, is the art that never stands still. It could be the challenge...
