We are over the moon to share that in our very first year of eligibility, we’ve been nominated for not one, but two prestigious Independent Agency Awards!

We’re in the running for:

  • The Best ‘Not-for-Profit’ Campaign
  • The Best Use of Media

A campaign like no other

Our Boundless campaign (Best ‘Not- for- Profit’ nomination) was a masterclass in blending insights, creativity, and strategy. Our goal? To spark a surge in spontaneous brand awareness and breathe new life into the brand, making it appealing to a wider audience. 

So we took a deep dive into consumer behaviour which informed our strategy and allowed us to craft a message that resonated and spurred action. It was simple. We went back to Boundless’ original mission and reminded their army of public sector workers to make Time for Fun.

Since the campaigns launch the feedback from Boundless has been overwhelmingly positive:

“The creativity was outstanding. We loved how the Anything is Possible team thought outside the box and category, producing bold and distinctive work driven by evidence and a deep understanding of advertising dynamics.

We ventured into linear TV advertising for the first time, and the expertise they brought to reach and frequency planning was exceptional. Their model for evaluating TV spots’ effectiveness against web visits and sales conversions helped us appreciate the long-term value of TV advertising.”

Darren Milton, CMO, Boundless

Winning over GenAirBnB

For the Best Use of Media category, our mission was to captivate a younger audience, affectionately known as ‘Gen AirBnB’, for our client Best Western. We reintroduced and solidified the brand as a firm favourite amongst this category by embracing the unique charm of Best Western’s 250 independently owned hotels.

The campaign’s success was a perfect blend of strategic insight, creative genius, and precise media selection. We’ve given Best Western a platform for sustained growth, enhancing its market penetration and appeal.

A moment of pride

Most importantly, we’ve shown that anything really is possible with these nominations – for both our teams of dedicated Possiblists and our valued clients. We’re proud to have worked with these amazing organisations and some incredibly inspiring people, whose trust and collaboration have been instrumental in our success.

Connect and create magic

Intrigued by our award-nominated work? Want to learn more about our revolutionary approach? Reach out to a Possiblist here and let’s chat! We’d love to share our journey and explore how we can create something extraordinary together.