Media
X marks the stop? Twitter’s rebranding revolution
Last night Elon Musk initiated a comprehensive rebranding of Twitter, or, as we’re supposed to call it now, ‘X’. This...
Media
Is Topic Authority a key variable for high ranking searches?
In the second part of our short series on E-E-A-T, we zoom in on the topic of topic authority –...
Media
How effective Organic Social unlocks brand success
Strong organic social strategy is integral to any brand’s marketing success. It offers an incredible opportunity to connect directly with...
Media
The importance of inclusive digital design
Last week’s BIMA Breakfast event, held in conjunction with Global Accessibility Awareness Day, brought together an expert panel of designers,...
Media
Why diversify your paid social strategy?
We all know the benefits of diversity. Diverse groups tend to make better decisions because they are more likely to...
Media
How to pick the perfect programmatic partner
There’s never a dull moment in the world of programmatic media and ad tech – which is probably why we...
Media
Google Ads Auto-Apply Recommendations: Is the risk worth the reward?
With automation everywhere, the push to allow Google even more control over our marketing campaigns is not lost on us...
Media
UK Paid Media 2023 Finalist
We’re thrilled to announce another award nomination for outstanding Paid Search (PPC) excellence. This time we are setting new standards...
Media
In tough times, make your marketing budget work hard
The cost of living crisis – or, brace yourself, cozzie livs – is an unavoidable issue at the moment. And...
Media
Digital Trends for 2023: Themes and predictions
Call me sentimental, but I always love it when Google releases their annual Year in Search review. It never fails...
Media
Interview: How world events affect organic search performance
Search engine optimisation (SEO), or organic search performance, is the art that never stands still. It could be the challenge...
Media
Shaping the trends: More award recognition for Anything is Possible
At Anything is Possible, we are more than just a digital media agency. We are committed to creating the best...
Media
Drumming up the future of programmatic.
Drum roll please…! The Drum Network podcast invited our programmatic lead Louis Schermuly on to discuss the state of the...
Insights
Keyword research: Vital to unlock SEO success – or a waste of time?
To create content that is relevant and useful to your users, you need keyword research. Without it, you’ll be blindly...
Insights
Google Search Ad Library: What you need to know
Google has finally – and discreetly – released a Google Search Ad library in the UK, following years of discussion...
Insights
Twitter advertising post-Elon: Brand safety and keeping ads conscious
Key points: Unless it is a vital platform for your customer engagement and acquisition, we recommend dialing down Twitter advertising...
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At Anything is Possible, we take a different approach. Experienced in all fields of media, we’ll work in partnership with you to shape and execute strategies, campaigns and media plans that propel your brand and resonate with your audience.
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