Drum roll please…! The Drum Network podcast invited our programmatic lead Louis Schermuly on to discuss the state of the art of programmatic media buying.
We’re thrilled to share this brilliant podcast, brought to you by The Drum, where Louis joins a panel of other programmatic experts to get the lowdown on programmatic essentials. What’s going on in the industry – and what they’ve got their eyes on as we enter the new year?
The panel discusses:
- How has programmatic changed over the past few years – both from demand and supply sides?
- How broad has programmatic buying become, and which mediums should we expect to see advantage of it in the near future?
- How can programmatic deliver more value? How do we resolve the issues getting in the way?
- What are the biggest developments coming down the pipe for programmatic?
- Which verticals and sectors would be making more of programmatic?
Click below to hear the state of the art in programmatic media:
Louis is leading the thinking on this vital channel and making it fit for the changes and challenges in store for 2023. To speak to him about changing up your programmatic media mix, you know what to do.