Insights
Anything is Possible shortlisted for an IPA Effectiveness Award!
We’re thrilled to share some fantastic news – Anything is Possible has been shortlisted for a prestigious IPA Effectiveness Award....
Insights
The cookie didn’t crumble
Google isn’t getting rid of the third-party cookie after all. Here’s what you need to know: Google will no longer...
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Human and machine: Why AI shouldn’t be feared
I recently delivered a guest lecture to a US university’s Digital Marketing class. The most common question that came from...
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Meta’s big updates- Platform to Default to AI-led Targeting
Some big updates from Meta as they roll out significant changes which impact how to target ads, marking a decisive...
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Anything is Possible wins Agency of the Year award
We’re over the moon to announce that Anything is Possible has clinched the prestigious Agency of the Year award at...
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Learning about learning and the future of Higher Education marketing
We’re always curious about which edtech solutions are leading the edge of higher education marketing and enrolment. Our head of...
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Transparency – We do more than just talk about it
Transparency means more than just talking about it – you have to demonstrate it. It was one of our founding...
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Attention – why it matters and how to get it
You could say that our goal as marketers, expressed as simply as possible, is to get people to pay attention...
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Data, Disruption and Competitive Edge. Our very first aip event!
Recently, we ran our very first Anything is Possible event, curating a high-impact day of learning and networking with the...
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Anything is Possible with our new tool: Leap!
We’re proud to announce our new software platform, Leap, which helps our clients brief, plan and execute campaign activity in...
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Guiding AI campaigns with human intelligence
The digital landscape has always been a fast-paced environment. But recently, we’ve witnessed a dramatic acceleration as tech platforms rapidly...
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The proof is in the pudding: We’ve acquired Custard!
We’ve got some exciting news to share. Anything is Possible, have acquired Custard, a best-in-class SEO and paid search specialist...
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The first UK agency to enter the GPT space
We are the first UK agency to develop a suite of sector-specific Generative Pre-trained Transformers (GPTs) which transform our marketing smarts into a set of accessible marketing technologies available to all*.
Insights
Share of Search: Unlocking Google’s Search Volume Shift
Google's August 2023 update to keyword search volume data methodology has profound implications for Share of Search and digital marketing. To navigate this shift, marketers must conduct in-depth keyword analysis, consider alternative tools, and stay vigilant for updates. Embracing change will enable innovation and success in the evolving digital marketing landscape.
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From Dream to Reality
We have some truly incredible news to share with you, proving that Anything really is Possible. Our extraordinary friend, Ravi...
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Meta’s ‘Twitter Killer’ app Threads has landed big. Here’s what you need to know
We’re just one week in and the hype is real – Instagram’s sister app, Threads has already reached the major...
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At Anything is Possible, we take a different approach. Experienced in all fields of media, we’ll work in partnership with you to shape and execute strategies, campaigns and media plans that propel your brand and resonate with your audience.
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