Head of Broadcast
Mihir is the Head of Media, he is responsible for overseeing the strategy, planning and buying across offline and online media for all AIP clients. Mihir previously held roles at independent agency Total Media and WPP agency MEC (now Wavemaker). His background is in Broadcast media and Mihir is a regular commentator in the industry and national press in the future of TV space which is a particular area of expertise for him.
In 2019 Mihir was the winner of the Mediaweek Awards ‘Rising Star of the Year – Agency’ and also one of Campaign’s 30 under 30. He is a mentor at Media for All (MEFA), an organisation that helps talent from ethnic minorities thrive in the advertising industry.