Ben is an inspired data thinker focused on helping clients better understand their market, context and opportunities. He is instrumental in the use and development of our proprietary share-of-search tool SearchShare.io.
His previous experience includes working for MediaCom and Net Natives, where he was responsible for an in-house media planning tool across 70 countries providing data insight reports for Mars.
Google's August 2023 update to keyword search volume data methodology has profound implications for Share of Search and digital marketing. To navigate this shift, marketers must conduct in-depth keyword analysis, consider alternative tools, and stay vigilant for updates. Embracing change will enable innovation and success in the evolving digital marketing landscape.
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