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Insights Hey Google! What’s the point of exact match? Who’d be a PPC expert? They don’t make it easy for us… Or do they? One thing’s for sure: it...
Insights The shape of content 2023: Part three So far in this landmark look at the state of marketing content in 2023, we’ve focused on the trends and...
Insights The shape of content 2023: Part two In part one we looked at E-E-A-T, AI, purpose and a whole lot more. Now in part two we continue...