Award season is well and truly here! And we’re super excited to announce that this time we’ve been nominated in TWO categories at the UK Search Awards. We’re rapidly becoming recognised for award winning PPC and search marketing. And this look at our work with Royal Museums Greenwich should show you why.

We’re delighted to be shortlisted for both the Leisure & Travel and Third Sector/Not for Profit PPC categories at the most prestigious Search awards in the industry

 

Five iconic attractions. One paid search challenge

Royal Museums Greenwich (RMG) comprises  Five world-class charity attractions at the heart of the UNESCO World Heritage site of Maritime Greenwich. Dedicated to enriching people’s understanding of the sea, space, and Britain’s role in world history. Pre-pandemic, RMG was one of Britain’s top 10 visitor attractions. Then the doors were forced shut for almost a full year. When they reopened, RMG’s centuries of history needed a new way to connect with audiences in the post-pandemic world.

Since May 2021, Anything is Possible have partnered with RMG  to make that new connection.

We redrew their paid search architecture and unleashed the power of the Google Ad Grant to transform the way RMG’s customers move from interested online browsers to delighted return visitors.

 

Award winning PPC: A multi-purpose marketing channel

Proving the diversity and power of Search as an effective cross-funnel channel, our partnership with RMG covers multiple overlapping priorities. By balancing RMG’s paid search investment and Ad Grant account, we were able to enhance budget utilisation across several strategic targets:

  1. Drive ticket sales value
  2. Recover lost opportunity costs (ROI)
  3. Maximise Ad Grant budget utilisation
  4. Drive PPC conversion rates – to return marketing budget and increasing revenues to support RMG’s charity mission.

Our twin nominations reflect the fact that we outperformed targets and benchmarks on every deliverable.

 

We’re super-excited about the award winners’ announcement later this month. If you want award winning PPC, Ad Grant management, and a meaningful look at your paid strategy… Then search no more.