aip are again pleased to call ourselves an award winning media agency, after it was announced today that we have won a Highly Commended recognition at The Drum Search Awards 2020.
The Awards have been setting the standard for the search industry for over six years, and this accolade for our innovative work with Kew is an achievement we are honoured to receive.
By developing a single search strategy, aip worked with Kew in order to increase Google Ad Grant budget utilisation, maximise performance and increase visitor numbers to Kew, exceeding targets.
We missed out ‘by a whisker‘ for the top slot in the Not for Profit category to a worthy competitor – British Red Cross’ ongoing campaign to make critical first aid information available through Search advertising and optimisation.
Using Search technology to open up this kind of critical information to the general public is a message Anything is Possible can get behind.
We are on a mission to make advertising do better and unlock the possibilities of media to deliver real value and social benefit to the world at large.
Whether that is vital emergency response information or the ecological awareness programmes offered by Kew, it is encouraging to see that the media, advertising and Search industries are putting our skills to good use:
Creating life-saving or life-changing experiences and reaching people, where they are, when they need us.
We have put the lessons from our multi award-winning Kew project to good use, and have developed an exclusive tool for unlocking thousands in value for charities and non-profits, every month.
Charity, social enterprise and civil society organisations are key to building the world we want to see next, so get in touch to see how our award winning media agency can help you too.