We’re super-excited to share that Anything is Possible has been shortlisted for Performance Marketing Team of the Year – again! This time it’s by Industry bible Performance Marketing World‘s PMW Awards.

This nomination puts us in the spotlight as one of the top teams in the industry—a recognition of the team’s innovation, hard work, and relentless focus on client results.

Why this matters

2023 was a turning point for our approach to digital and performance marketing. At the outset we set an ambitious goal: to transform a group of talented digital marketers into the best digital performance team in the UK. And the signs are saying we did it. Our focus on mastery, autonomy, and empowerment has been the backbone of this transformation, allowing us to grow digital media revenues b a third in just one year.

 

How we did it

  • Leadership & Vision: With Craig Starling stepping into the Head of Digital role, we channeled our energy into collaboration and incremental gains. Craig’s vision was simple: empower the team, make smart decisions, and drive growth. And that’s exactly what we did.
  • Innovation: We didn’t just follow trends – we set them. From our custom-built resource management dashboard to our bespoke briefing tool, Leap, we’ve revolutionised how we work. We also developed Signal, a trigger engine that uses data to make real-time, automated decisions across multiple platforms, ensuring our clients’ audiences get the right message at the right time.
  • Client Success: Our results speak for themselves. We helped Shutterly Fabulous achieve an 83% increase in appointments in a stagnant market. For Ordnance Survey, we recorded the highest monthly growth in annual subscriptions ever. And Wisdom Panel saw a 109% increase in new site visitors, cementing its position as a leader in the pet DNA testing space.

 

Leaping ahead

This nomination is both a reflection of what the team has accomplished, and a glimpse into where we’re going. It recognises our ambition and commitment to ongoing improvement. Performance marketing is by nature dynamic and ever changing, and without a culture of momentum you inevitably fall behind.

Our hard-earned place on this shortlist among the best in the industry only emerges from a positive decision to keep pushing boundaries, continually refine our craft, and define the leading edge of industry practice. We’re not content with just being recognised for what we’ve done; we’re defined by what we still want to achieve. The journey begins here, and this nomination is a reminder that the best is yet to come.