On March 1st I was delighted to join a webinar that explored the power of video advertising from three different directions.
From creative to production and media planning, we surveyed the state of the art of the tech with our amazing hosts Gusto.
And askied that all-important question:
The explosion of video platforms and content types has made it harder than ever to stand out.
But audience attention is more and more obsessed with the moving image.
So it’s getting increasingly harder and more essential to:
- Find those eyeballs in the environments that matter
- And connect to behaviour change that generates value for your brand.
Everything on the screen is TV advertising
– Martin Sorrell
To speak directly to me on why you need think video advertising in 2022, just get in touch.