We are pleased to announce that Anything is Possible has become one of the first agencies to achieve IPA Effectiveness Accreditation – 2021-23. Earlier this week, the IPA released its inaugural list of agencies who have been successfully accredited. Commending organisations leading the way in effectiveness from the agency side. 

We successfully passed a rigorous entry process, set out by the Institute of Practitioners in Advertising President Julian Douglas and assessed by a panel of leading brand owners, academics, authors and renowned effectiveness specialists. 

The 19 qualifying agencies demonstrated effective culture across seven criteria. Including their people, collaboration, commercial literacy, process, challenge mentality, credibility and achievement.

Julian Douglas championed all successfully accredited agencies and said:

“By investing in effectiveness across the board, we boost business performance, as well as reaffirm our own value. As the results of the IPA Effectiveness Culture Monitor reveal, there is a real opportunity for agencies to lead the way in this area, helping themselves and their clients on this journey and by creating, deploying and aligning their effectiveness roadmaps to ensure mutual success.”

A recent survey conducted by the IPA found brands with an effectiveness roadmap are more likely to balance long and short-term value. 55% believe that a balanced short and long-term approach is best for value creation.

Anything is Possible CEO Sam Fenton-Elstone, said:

“This accreditation affirms our commitment to effective marketing and we are delighted to be recognised as one of the IPA’s first Effectiveness Accredited agencies. Being a great media agency today means going beyond the language of marketing and comms, and instead tying your work to sustainable impact for your clients’ organisational goals. We have always invested significantly in a culture that supports such results, and it is great to see it paying off with this recognition.” 

We’re looking forward to celebrating being part of the first intake of Effectiveness Accredited agencies at the EffWorks Global 2021 event on Tuesday 12th October.