There’s a lot going on in the world of E-E-A-T. SEOs have long known its importance in deciding how high your content will rank on the Search results page.  It’s a cornerstone concept in the field of search engine optimisation, shaping the way we create and optimise content for better visibility and ranking.

With some important recent announcements affecting how E-E-A-T is measured (more on that soon) it’s a good time to go back to basics. In this E-E-A-T FAQ, we’ll delve into the most frequently asked questions about E-E-A-T, demystifying its importance, how it impacts your website’s SEO, and practical strategies to improve your site’s E-E-A-T score.


What is E-E-A-T?

E-E-A-T is a guideline used by Google to determine if a piece of content is valuable to readers and should be ranked highly. It was first introduced in 2014. E-E-A-T stands for:

    • Expertise: The content should be created by someone knowledgeable about the topic.
    • Experience: Does the content demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place, or communicating what a person experienced in relation to the subject matter
    • Authoritativeness: The content and its creator should command respect in the field.
    • Trustworthiness: The content, its creator, and the website should be reliable and trustworthy.


Is E-E-A-T a Ranking Factor?

No, E-E-A-T is not a direct ranking factor but it can indirectly impact your content’s rank.

It’s a guideline Google uses to assess the quality of content and affects different aspects of the search algorithm.


What is the Importance of E-E-A-T for SEO?

Google’s guidelines tell human reviewers who evaluate websites what type of content Google considers high-quality. Great content should help users, be created by an expert, be posted on an authoritative site, be trustworthy, and be updated regularly.


How do I Enhance my Website’s E-E-A-T?

There’s a bunch of ways to do it. And E-E-A-T is designed to be hack-proof. There are no quick fixes here. It’s about doing the work, and being good at what you do. Here are some of the most effective, tried-and-tested measures for developing healthy E-E-A-T

    • Introduce yourself to your visitors: Develop an About Us and Team or author pages to showcase the qualifications, credibility, and reliability of your team members or authors.
    • Collaborate with subject matter experts for content creation: Partner with industry specialists to generate high-calibre content.
    • Clarify your content’s intent: Use simple and concise language to define your content’s purpose.
    • Keep your content up-to-date: Ensure your content is relevant and accurate by implementing regular updates.
    • Incorporate links to reputable sources: Support your statements with links leading to recognized sources, scientific studies, and scholarly articles.
    • Incorporate diverse perspectives: Establish credibility by showcasing various viewpoints on a subject.
    • Monitor and manage your online reputation: Safeguard your brand’s reputation by addressing negative reviews swiftly and encouraging positive feedback from customers.


Sounds like a lot. What else can I do?

Well of course, you can always get an expert to do it for you…