Unobtrusively, yet definitively, the introduction of ChatGPT plugins heralds a fresh epoch in digital marketing. In the current digital landscape, asking a chatbot that ‘knows everything’ is becoming increasingly preferred over traditional search engines with their often overwhelming array of websites, irrelevant ads and superfluous SEO text.


The Emergence of Large Language Models (LLMs)

Today, search engines, though still dominant, are being progressively disrupted by Large Language Models (LLMs). The introduction of plugins to ChatGPT is the latest in this series of digital disruptions, and it’s fast proving to be a game-changer in SEO.


ChatGPT Plugins: A New Kind of SEO

ChatGPT and its plugins, currently in beta, are opening the door to a realm of exciting possibilities. From granting users real-time access to diverse sources of information to streamlining work processes through task automation, these plugins are pushing the boundaries of what we believed AI could accomplish.


Impact on SEO and Google

So, what does this mean for the world of SEO and Google? The new era of ChatGPT plugins could be a double-edged sword. While offering an enriched user experience and more competitive information retrieval, it also evolves SEO challenges and intensifies competition.

ChatGPT plugins, which do not rely on any specific search engine, are starting to disrupt the dominance of traditional search engines. Many people wonder, ‘what search engine does ChatGPT use?’ The answer is that it doesn’t use a traditional search engine, but rather, it uses a complex model trained on a diverse range of internet text.

A prime example of disruption is a plugin to brainstorm domain names, check their availability, and compare prices among different providers – all within the AI’s interface. No platform can currently match this efficiency.

So, Is ChatGPT just a better search engine? While it’s tempting to think of it that way, ChatGPT is more than just a search engine. It’s an AI model that understands and generates human-like text, providing a more interactive and personalized user experience.


The Shift in the Tech Landscape

The rise of ChatGPT is creating a new paradigm, leading to a ‘search engine vs ChatGPT’ debate. This may sound the death knell for the search engine model we’ve grown accustomed to. No need to trawl through fluffy SEO text or irrelevant ads – this AI provides you with the information you need, sans distractions. The tech landscape is shifting, and with it, the face of digital marketing. But let’s face it, this is a direction that search engines, especially Google, has been moving towards for some time – they no longer reward ‘content for content’s sake’, but rather seek to promote high-value content and interactions for their users – so brands and sites that have been following this ethos won’t necessarily experience a drop.

From the era of websites and the birth of SEO and PPC marketing to mobile revolutionising our internet use and ushering in App Store Optimisation (ASO) and mobile performance as new marketing channels – we’re about to hit warp speed.


The New SEO: User Feedback Is King

This ushers in a new form of SEO – creating the most efficient, user-friendly plugin. The race is on to provide the best data and functionality via plugins, going beyond standard APIs. The judgement criteria? Reinforcement Learning from Human Feedback (RLHF). User feedback is, indeed, king.

In this new SEO landscape, only the best product wins, leaving no room for manipulation as was once possible with search engines. As we stand on the cusp of this revolution, we can look forward to seeing how generative AI and its plugins will redefine SEO and digital marketing.


Recommended ChatGPT Plugins to Try Out

We recommend some exciting plugins that are currently making waves in the ChatGPT community:

  • Technical SEO Plugins: DEV Community, Scraper, and Website Performance.
  • Content SEO Plugins: KeyMate.AI Search, Metaphor, SEO CORE AI, and Bramework.

Each of these offers unique features that can significantly enhance your SEO efforts and transform the way you interact with digital content.

So let’s embrace this new wave of digital transformation because, as always, in the world of SEO and digital marketing, anything is possible.



The Future of SEO is Here

These AI-enabled plugins are not merely tools; they’re stepping stones towards a more efficient, personalised, and enriched user experience in the digital world. As we stand on the cusp of this revolution, it’s not just about watching how generative AI and its plugins will redefine SEO and digital marketing – it’s about actively participating in it.


Here at Anything is Possible, our digital agency based in Brighton, we’re not just ready to embrace this exciting future. We’re geared up to lead the charge. So, come join us, because in this exciting era of digital transformation, truly, anything is possible.