Google’s at it again with a fresh update to their organic search algorithm.


Here’s what you need to know:


Starting from March 5th, with full roll out expected by May 5th, this ‘broad core update’ aims to slash the amount of low-quality, not-so-helpful, and just plain unoriginal content in our search results by a whopping 40%.

Chris Nelson from the Search Quality team at Google has said: “there will be more fluctuations in rankings than with a regular core update” – from initial evidence, the scale of this update is something not seen in SEO for over a decade, since the Panda and Penguin updates in 2011 & 2012.

So if you’ve created wide scale low-quality or generic AI generated content on your website, watch out. Google might hit you with a Manual Penalty, yanking your site out of its index entirely. If that happens, you’ll need to give your website a complete review and update and then requests are-indexed from Google.

If you’ve noticed some weird shifts in your organic rankings lately you’re not alone. We suggest reviewing your SEO trends and creating and applying a new wider strategy to beef up your content’s quality and showcase your expertise, both on- page and off-page (digital PR and content).

If you’re feeling stuck, let’s chat. Our team is ready to dissect your SEO performance, highlight what needs your attention first, and craft a plan to get those rankings back on track.