Strong organic social strategy is integral to any brand’s marketing success. It offers an incredible opportunity to connect directly with target audiences, build brand awareness, foster relationships, and ultimately drive business growth.
Due to social media’s ever-evolving landscape, brands need to be alert and agile. Keeping up with the changing needs of their audience and the platform standards. Want to know why?
Enhance brand consistency
Organic social offers a living, breathing space for your brand to exist. A place to bring your brand personality to life. On social media, brands should align their visual identity, tone of voice, and messaging across platforms and all digital touchpoints. It’s crucial to ensure consistent use of branding elements such as imagery, graphics, colour scheme, and tone of voice is maintained to create a cohesive brand experience. This is important because consistency builds recognition and fosters trust among your audience. It makes it easier for customers to connect with your brand on a deeper level and keep you top of mind in your market.
Captivate and engage audiences
Stagnant, outdated social channels can quickly lose their appeal, leading to decreased engagement, a dwindling audience, and a forgotten brand. Similarly, ‘click-baity’ or trend-hopping content – that is irrelevant to your business, feels inauthentic and can irritate followers, results in a negative relationship and one that will likely come to an end. And once you’ve lost an audience, it’s tough to regain their attention and loyalty.
Consistently refreshing your organic social strategy with useful, usable content ensures an engaged and invested audience is retained. If you provide value to users by educating, inspiring or entertaining them, they will be loyal to your brand. Proactively planning content in advance helps streamline production. It enables brands to identify content opportunities that are driven with purpose and truly meet the needs and desires of their audience on an ongoing basis. Keeping content fresh and relevant.
It also helps to balance the split of evergreen, brand awareness content with reactive, market-influenced content, and ensures you have enough time to create captivating creative that stops them scrolling!
Keeping up with algorithm changes
Social media platforms continually update their algorithms to enhance user experiences. Staying up to date with these changes can be somewhat overwhelming, but it is vital for brands to be aware of them in order to optimise content. By understanding platform best practices, both in terms of content creative and in-app features, you can adapt your content strategy accordingly.
This allows you to better understand how to leverage platform-specific tactics, increase visibility, and maximise engagement. It also means that your brand remains at the forefront of social media trends, gaining a competitive edge over others who may fall behind.
Building relationships and driving conversions
Organic social is an excellent place for building genuine connections with your audience. Platforms offer excellent relationship-building (and engagement boosting), features that allow you to implement community-focused initiatives, such as live Q&A sessions, interactive voting, competitions, user-generated content campaigns, and influencer collaborations.
These activities foster a sense of belonging and encourage users to become brand advocates. As a result, the relationships you build can translate into increased customer loyalty, positive word-of-mouth recommendations, and ultimately, higher conversion rates. Creating an inviting, collaborative environment that encourages meaningful interactions. A vibrant and engaged community not only boosts your brand’s visibility but also amplifies the organic reach of your content. It’s a win, win!
Keeping your organic social media strategy fresh is crucial for staying relevant in a rapidly evolving digital landscape. By enhancing brand consistency, captivating and engaging your audience, adapting to algorithm changes and building meaningful relationships, your brand will thrive in the competitive social media space. Embrace the power of change, inject new life into your social strategy, and watch your brand reach new heights of success.
Need help with your organic social strategy or creative? You know what to do.
