About the role
We are on the hunt for a Planning Manager who thinks differently.
At aip, we are at the forefront of innovation in the creative industry. Our team is dedicated to delivering cutting-edge solutions and nurturing creativity in an energetic and collaborative environment. With offices currently in Brighton, London, Manchester and Cape Town, we are a dynamic and rapidly expanding team.
Our mission is centred around fostering growth while consistently delivering excellent work. We are currently on the lookout for a distinctive individual, fueled by ambition and enthusiasm, ready to make a meaningful impact and contribute directly to the agency’s growth and success.
About Us
The Role
Working at Anything is Possible should be a life changing experience. Bold words we know, but that’s why we set up the business. Agency life doesn’t have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work life balance.
We believe anything is possible and we need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency.
You will help us to deliver high quality work for our clients, through innovative & creative solutions that cover our three business areas: media, creative & technology. With your help we will grow the business and win new clients. We will win awards and challenge the media industry to be better.
On a daily basis you’ll be responsible for working with the other agency departments to provide best in class responses to client briefs. You will have the autonomy to proactively build strong working relationships with internal and external contacts, sharing knowledge and expertise to enhance the agency’s output.
The Planning Team
Our role is to provide a centre of excellence to fuel the agency to produce outstanding work for our clients. You will take the lead on developing strategic solutions across our client portfolio to meet and exceed their expectations, and lead the planning work for your clients. We deliver market leading solutions for our clients which will meet their campaign objectives in the most effective way, with ideas and partners that our clients may never have been previously aware of.
With the agency built on three pillars of media, creative and technology, it gives us a competitive advantage to do some truly outstanding work. All three pillars work closely together allowing for innovation, automation and market leading integrated campaign solutions that push the boundaries of our industry.
Be a champion of Effectiveness and delivering meaningful business results for our clients. This should be reflected in your own work, and a behaviour that is encouraged across the agency. Establishing the objectives and KPIs, testing opportunities and expected outcomes is essential for all campaigns.
Take ownership of the projects and tasks within your client patch, and efficiently manage this with the requirements of new business projects. Work with the relevant teams to manage deadlines and the variety of projects running simultaneously.
Take ownership of the remuneration of your projects within the agency, ensuring that time required for projects is represented in the fee schedule. Develop accurate quotes for ad hoc planning projects, ensuring they cover the required hours and data inputs.
Knowledge Sharing and Connections
You will form partnerships with media suppliers to ensure we are getting the best out of the relationship, including latest data and research, updates on new opportunities, and access to Beta testing opportunities.
Within your client patch, form relationships with key client stakeholders to understand the business challenges and future ambitions that our planning work will feed into. Have regular contact with these clients to build and maintain this relationship. Work with the Delivery team to form a roadmap of briefs and projects for each client, proactively discussing timings with clients to ensure we receive briefs early enough to allow for sufficient planning time.
You will be an expert in this field, providing training to clients and the whole agency on the latest developments and innovations. You will regularly develop thought leadership content, working with our internal marketing team to push this out to clients and our network.
Be seen as a leader in the agency, with colleagues coming directly to you regarding projects, briefs and challenges. As well as working on a patch of clients, be a consultant for other projects within the agency to ensure the best work is being developed by the agency.
Daily Responsibilities
- On a specified set of clients, fully understand the business challenges and objectives that our campaigns are contributing to, forming relationships with key client stakeholders to achieve this
- Build detailed knowledge of the categories that these clients operate in, keeping up to date with competitor activity, new entrants and potential threats
- Work collaboratively with the Client Partnerships team to best service the client
- Develop responses to brief that provide holistic campaign solutions across the media, creative and tech space, as well as spanning paid, owned and earned media
- Champion our test and learn mentality, ensuring that innovation and creativity are included in all plans
- Ensure that all campaigns are learning from previous campaign performance, and build on the previous performance
- Collaboratively work with the creative and tech teams to develop their briefs and solutions, presenting the key insights as part of a workshop session to spark ideas
- Work with Craft Team to stay up to date with the latest channel developments and new opportunities
- Confidently present work and recommendations to clients, demonstrating our process and thinking in a concise way to instil confidence and trust in your work
- Stay up to date with the latest developments in the field, with a focus on effectiveness and attention
- Collaborate with media supplier partners to ensure we are bringing the best opportunities to our clients
- Ensure all campaigns are working to a measurement framework, and monitor performance against these metrics on a regular basis
- Continually assess our ways of working to ensure we are operating in the best way, and delivering the best work for our clients
- Contribute to QPMs, wrap up reports or end of year analysis to demonstrate how the campaigns have delivered against the client’s objectives and achieved meaningful results
- Take the lead on new business projects, working with the wider team to develop the insights, strategic direction and campaign solution, presenting in pitch meetings
Skills
- Ability to preempt client’s needs and requirements by building intrinsic relationships with senior stakeholders
- Continually assess our working practices, outputs and data tools to ensure we are operating in the best way
- Personable and approachable to build strong internal relationships
- Strong communication skills and the ability to confidently present recommendations
- Being able to juggle multiple activities and client projects, ensuring on-time delivery of all required tasks
Qualifications
- IPA Effective Essentials
- IPA Commercial Certificate
- IPA Media Research Essentials Certificate
Benefits:
- In addition to a competitive salary (DOE) we’ll give you everything you need to operate at the top of your game:
- Full IPA & BIMA Membership
- Ongoing dedicated training budget
- Regular agency socials (non-compulsory!) and all the perks of agency life
- In house Mentoring and coaching schemes
- Access to hospitality at a Premier League football stadium
- Headspace subscription
- Healthcare benefits
- Flexible working
- Generous holiday allowance
- Office snacks and drinks
- London, Brighton and Manchester offices
- Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, Dragon Metrics, Touchpoints
- Access to aip’s business library – if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.
How to apply
We aren’t just any other agency. We are building a movement called Possiblism.
Ask us about it sometime. If you are ready to make a difference, get in touch today. Email jobs@aip.media
