Community Fibre, London’s best broadband provider, has officially appointed independent media agency Anything is Possible (AIP) as its Performance Services Agency of record following a competitive pitch process. AIP will spearhead Community Fibre’s full-suite performance media strategy across paid search, social, and display.
Central to the appointment is AIP’s cutting-edge approach to technology, which includes deploying Dynamic Creative Optimisation (DCO). This tech stack will enable Community Fibre to deliver hyper-relevant, real-time creative variations tailored to London’s diverse audiences to maximise efficiency. AIP will deliver digital campaigns that feel relevant, helpful, and are precisely tailored to the viewer. This hyper-targeted framework is specifically designed to eliminate advertising wastage.
By aligning digital ad spend strictly within Community Fibre’s network footprint, the partnership ensures marketing budgets are spent only on reaching households and businesses that can access the service. The selection underscores AIP’s reputation for blending deep data science with bold creative execution. Community Fibre cited AIP’s strategic rigor, operational transparency, and proactive thinking as deciding factors in the competitive process.
Crucial to this operational transparency is Community Fibre’s onboarding onto Leap, AIP’s proprietary, AI-enabled operating system. Built specifically for modern marketing, Leap serves as a unified collaboration engine that eliminates legacy agency friction by housing all briefing, workflow management, and real-time performance insights in one open system. The platform also incorporates additional market and category data, ensuring future planning is holistically informed by live audience and campaign metrics.
Peter Rampling, Chief Commercial Officer at Community Fibre, commented: “We were impressed by the way the AIP team approached the brief at each stage of the process. The quality of their strategic thinking, the clarity of their performance approach, and their seamless alignment with our vision really stood out. With all our partners, we value transparency and flexibility, which AIP’s ‘anything is possible’ attitude certainly brings to the table.
Mark Raymond, Co-Founder and CCO at Anything is Possible, added: “Community Fibre is an absolute powerhouse, and they have built their reputation on performance, value and great service. To match that, you can’t rely on slow, legacy agency models or hidden processes. By giving the Community Fibre team direct access to our AI-enabled operating system Leap from day one, we are letting them see straight into the machine. This way of working allows both our teams to save time and focus entirely on engineering the best possible performance outcomes.”
The account came under Anything is Possible Management on 1 June, with the first integrated campaigns scheduled to go live in the coming weeks.
