Search marketing is at the heart of any successful media mix. At Anything is Possible, we’ve always believed that a strong search strategy unlocks limitless opportunities for speaking to audience’s in the channels that best adapt to their natural behaviour. That’s why it’s great to be shortlisted for two categories at the 2024 UK Search Awards, as a validation of our unique perspective on Search:
How it is effective as a core standalone channel, and and how we integrate it into our clients’ broader media strategies.
Why Search stays essential
Search remains a critical component of today’s media because it sits at the intersection of consumer intent and brand relevance. Whether organic or paid, search is most closely reflective of individuals’ online activity. Search isn’t a platform, it’s a behaviour, and Search marketing is how brands align to where their audience is in the real world – and how they seek out a brand’s products, services and experiences.
Search is where your people already are. Great Search marketing enables brands to be present precisely when customers are actively in-market, seeking solutions and making decisions. In today’s competitive digital marketplace, effective search strategies drive conversions, build brand loyalty, and provide vital market and customer insights that feed into broader campaigns and business transformation.
UK Search Awards: Benchmarking excellence
The UK Search Awards are widely regarded as the benchmark of excellence in search marketing. They recognise those who push the boundaries, deliver measurable results, and innovate with every click and query. Being shortlisted here is recognition that we’re actively shaping the future of Search as it goes trough critical upheavals – onboarding AI and responding to audience fragmentation – in a way that’s data-driven, strategic, and human-focused.
Our two nominations
- DBS Bathrooms – Back to the Glory Days through E-E-A-T
Our campaign with DBS Bathrooms tackled a decline in their SEO performance, largely impacted by Google’s recent algorithm updates. Our data-driven approach focused on E-E-A-T (Expertise, Authoritativeness, and Trustworthiness, to turn things around. By optimising key content areas and improving technical SEO, we achieved a 63% increase in organic clicks and a 25% increase in organic revenue in just six months. - West Midlands Trains – Challenge Trainline
West Midlands Trains faced a major challenge post-pandemic, with a shift in travel habits that saw fewer daily commuters and hit their core revenue. Our approach centered on a flexible, combined paid media (on- and offline) plus Search strategy that was tailored to real human behaviour. By stimulating market demand the campaign not only met its conversion targets but delivered lasting improvements in customer acquisition costs and brand loyalty.
Looking ahead to the awards
We’re thrilled to see the results at the UK Search Awards in December. These nominations show that our Search focus on data, creativity, and client success is driving real success for our clients. But more importantly, they represent what’s possible when you combine a new, holistic perspective on Search with a passionate, forward-thinking team.
