About the role
Do you watch the cinema trailers and think… how are they going to measure ROI? ?
Do you love the saying “half of our marketing budget is wasted….the trouble is that we don’t know which half”
Do you believe the answer to marketing nirvana lies in numbers, data, and constant iteration?
Great. So do we!
Sure, the creative work is critical BUT without data we’re just guessing.
And we hate to guess (we think you do too).
Anything is Possible is looking for a data monster to join their team. They work for a ton of large UK and international clients, helping them build marketing campaigns that are creative and crucially DRIVEN BY DATA!
The Role
As a Senior Web Analyst, you will play a crucial role in optimising their clients’ digital marketing efforts by implementing Google Analytics and tracking for digital advertising platforms using Google Tag Manager.
You will work closely with their clients to provide consultative and strategic insights to drive data-informed decision-making.
You’ll be responsible for:
- Implementing and managing Google Analytics: You will configure and deploy Google Analytics tracking code, goals, and custom events to track website performance and user behaviour.
- Setting up tracking for digital advertising platforms: You’ll utilise Google Tag Manager to implement and manage tracking pixels, conversion tags, and other tracking mechanisms for various digital advertising platforms (e.g., Google Ads, Meta Ads, etc.).
- Data analysis and reporting: You’ll analyse website and campaign data using Google Analytics, interpreting and deriving actionable insights to optimise digital marketing strategies. You will support the maintenance of our BigQuery databases and dashboards.
- Consultation and strategy: You will collaborate with clients to understand their business objectives and marketing goals. You’ll also construct measurement audits and measurement plans that will help our clients achieve their measurement goals.
- Testing and troubleshooting: You’ll conduct thorough testing and quality assurance of tracking implementations to ensure accurate and reliable data collection. Troubleshoot and resolve any tracking issues or discrepancies.
- Staying updated on industry trends: Keep abreast of the latest developments in web analytics, digital marketing, and advertising technologies.
The Person
- 5+ years of experience in web analytics
- Agency experience is advantageous
- Analytical skills: Proven knowledge of Google Analytics, Google Tag Manager, and digital advertising platforms.
- Strategic mindset: You have a strategic mindset and are able to translate data into actionable recommendations.
- Communication and collaboration: You have strong interpersonal and communication skills to collaborate with clients and internal teams effectively.
About Us
Anything is Possible. We believe it so much we made it our brand.
AiP partners with leading brands on media, creative and tech solutions that transform client outcomes. Now we’re the youngest agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started.
We produce work that delivers the best results for our amazing clients. We’re on a mission to transform the industry. We need great clients – and great colleagues – to make it happen.
Benefits
- Ongoing dedicated training budget
- Mentoring scheme
- Headspace subscription
- Flexible working
- Generous holiday allowance
- Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov
How to apply
If you are interested in this position, please send your CV and a covering letter to jobs@aip.media – and let’s chat!
Our roles are based out of our London or Brighton offices, but of course flexible options are available.
