The abolition of cookies at the end of 2021 is putting enormous pressure on the complex ecosystem of digital media attribution. Digital marketing without cookies is something every brand needs to be prepared for.
Privacy and consent are becoming more important than ever, presenting a challenge for online advertising – particularly programmatic. Many businesses are not sure what a future of digital marketing without cookies may look like. We promise, it’s not all doom and gloom!
We were joined by a crowd of attendees on our recent webinar, where experts Ned Jones and Louis Schermuly looked at the end of the cookie, what comes next – and how to become a first-party data organisation. Check out the recording below. And get in touch with us to start your journey to become a first-party data organisation.