With over 12 years of experience Yana is aip’s SEO Director. During her career she has delivered core SEO campaigns, built a creative link building offering and successfully integrated Social, PPC, Email, Partnership & Experiential activities within client campaigns. Her skills encompass several programming languages and blogging platforms, strategic planning, campaign implementation, project management of client campaigns, SEO analytics, tracking and reporting software systems.
She has developed client digital strategies & lead successful cross channel EMEA and International campaigns for large scale clients across a number of verticals. Yana has previously worked on global brands such as UBS, Ebay, Cheap Flights, First Choice, Dealchecker, Lloyds Bank, Fidelity & Barclays Bank across multiple sectors such as insurance, finance, travel, retail and many more.