About the role
We know that great SEOs aren’t made. They just get obsessed. If you can’t stop thinking about SEO, we want to hear from you.
Using sustainable SEO tactics, Anything is Possible link together creative content and technical expertise to deliver truly integrated campaigns across paid media, creative and technology that drive long-term SEO benefits for our clients.
The truth is, focusing on short-term tactics, neglecting one of the three key areas of SEO (technical, content, off-site) and failing to see the bigger picture are mistakes made far too often in the SEO world. It leads to low-impact campaigns that are executed in isolation and fail to drive long-term benefits for clients.
Agencies need to help brands see the value of good SEO and the benefits it can bring when fully integrated across the full marketing suite. When done right, SEO should help brands create long-lasting consumer relationships that drive tangible business outcomes.
Working alongside our New Business, Client Partnership and Craft teams, you will be intrinsic to our growth as we continue to expand. You’ll need to understand our growth plans and have an instinct for knowing which clients and budgets make sense for where we are.
Here are some of the responsibilities we’ll be looking to you to own:
- Creating and developing client SEO strategies and planning supporting activity
- Perform competitive analysis and identify gaps in client content or areas of improvement for content expansion
- Be at the forefront of Technical SEO – keeping abreast of changes to Google’s algorithm and undertaking technical audits as needed
- Train and support junior team members, briefing them on work including audits, keyword research and BAU optimisation tasks, making sure they understand what’s needed of them
- Analyse data to determine the effectiveness of SEO activity on channel and wider campaign performance and complete execution of audits and other SEO work.
- Communicating with clients to provide updates on the status of their SEO activity and campaigns and make suggestions to increase effectiveness when necessary.
- Work with other media team members & Strategy & Planning Partners to align & integrate SEO activity with other media channels and client marketing objectives
- Drive our SEO offering forward, taking the lead on introducing new SEO technologies and to our client work
- Leading the team in devising and conducting unique research and sharing this with the SEO community at large
- Taking a lead on pitches, winning new business and upselling SEO services to our existing clients
- Working with key members of the leadership, craft and account teams to develop truly client-centric, award winning campaigns
- Help us show the world what real SEO looks like; educating clients and teams across the agency and contributing to the agency blog and third-party publications
- Owning QA and making sure that everything we produce and submit to external partners is of the highest quality.
About you
Here are some of the skills and behaviours we’ll need from you:
- Experience executing SEO strategies including technical, content and off-site SEO
- A minimum of 3 years experience in a dedicated SEO agency role
- Expertise in Google Analytics
- Strong familiarity with keyword research and content optimisation approaches and best practice
- Strong understanding of ranking factors and search engine optimisation best practices
- Strong analytical and mathematics skills & expertise
- Strong communication skills – ability to communicate effectively with clients and internal teams. Confident in explaining and concisely communicating creative, strategic and professional ideas. Excellent English proficiency is essential
- Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks.
- Open, honest and direct. Comfortable in giving and receiving constructive feedback from colleagues and clients
- Self-motivated and able to work both individually and as part of a team
- Highly competent in G-suite applications and/or Microsoft Word, Excel, PowerPoint and Outlook
- Exceptional attention to detail
- Prior experience and knowledge of industry software & tools, including SEMRush, Screaming Frog, Google Analytics, Google Search Console and more.
- Be flexible and adaptable
- Able to work under pressure and meet key deadlines
- A natural intuition to understand what does or does not fit within a client’s brand ethics
- A passion for digital marketing and a strong desire to learn and develop within SEO.
Nice-to-haves:
- An understanding of the fundamentals of paid search (PPC) advertising campaigns
- Social media marketing – an understanding of the main social media platforms (such as Facebook, Instagram and Twitter/X), and organic and paid marketing tactics on these platforms
- Google Ads certified professional
- Google Analytics certification, GAIQ
- Experience of Scripting
- Coding languages (for example JSON, Javascript, R, and Python)
- Additional languages (i.e. Chinese, French, Italian, etc).
About Us
Anything is Possible. We believe it so much we made it our brand.
aip partners with leading brands on media, creative and tech solutions that transform client outcomes. Now we’re the youngest agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started.
We produce work that delivers the best results for our amazing clients. We’re on a mission to transform the industry. We need great clients – and great colleagues – to make it happen. That’s where you come in
Benefits
We’re asking a lot of you. Make no mistake. But we give back a lot too:
- Ongoing dedicated training budget
- Mentoring scheme
- Headspace subscription
- Flexible working
- Generous holiday allowance
- Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGovWe will give you every tool you need to be the best media planner in the universe.
How to apply
If this sounds like a bit of you, send your CV and a covering letter to jobs@aip.media – and let’s get cracking.
Our roles are based out of our London or Brighton offices, but of course flexible options are available.