My media internship at Anything is Possible – Valeria Angelucci

By Valeria Angelucci,

My first day

I still remember the first day of my internship at Anything is Possible like it was yesterday: It was the best day of my life because I knew that finally, I could have the great opportunity to work and collaborate with a professional team and extend my knowledge of marketing and advertising. No more books, no more theory, just focused on practising marketing by working in close contact with seniors.

I have always found the best way to learn something deeper, whatever it is, is to throw yourself headlong in it, testing your capabilities and trying to do your best always. So, this is what I did.

What I’ve learnt so far

Thanks to the aip support and help, I’ve improved my skills with the G-Suite package and learnt specific marketing tools and approaches, such as GWI (Global Web Index), Google Ads, SEO, and Snapchat’s Business Manager.

From my point of view, the most interesting tools I’ve used during this first period were the Snapchat advertising platform, Google Ads and GWI. The last tool is my favourite.

Just to clarify if you haven’t heard of, GWI, it is a market research platform that combines the world’s largest ongoing study on the digital consumer with specific analytics tools. What is the aim? Adapt your marketing strategy to your target consumer, allowing you to know your audience and measure impact perfectly.

I had the chance to learn how to create and build audiences related to aip marketing campaigns and I found it really interesting. This is a great tool if you want to get specific data related to your clients, in order to deliver effective marketing campaigns. I was, and I am still, very excited to learn how it worked as it gave me opportunities to find out many interesting things, especially regarding what kind of customers we were targeting. For example analysing the audience size, their media consumption, brand discovery, personal interests, age group, living arrangements and so on. It was amazing!

One month in

One month later I can claim that I am really happy and satisfied with my internship programme at aip and I am looking forward to learning more and more. This is only the beginning, an excellent beginning I must say!

I really appreciate working with the aip team, it is the best team ever. Why? Because they quickly made me feel like a part of their world, guiding and supporting me in the best ways. In other words, they are simply great! I am learning many interesting things here and I really feel that I am improving myself in a way that I have never imagined, both professionally and personally. What I like the most about aip is their way to motivate you to do your best, making me confident with myself. Being present in what I am doing, explaining their projects and always leading me if some difficulties turn up. An incredible team who completely develop your abilities and grow yourself stronger than ever.

Collaborating with them side by side, I’ve finally had the chance to see how a professional team works. I can only learn from them. I’m living a great working experience, honestly the best in my life. Probably because anything is possible at aip!