Our digital heritage combined with experience across the entire media spectrum allows us to take a unique approach to media and communications.
We deliver data-driven, integrated communication strategies and media planning across all digital and offline channels.
At aip we believe that great media and marketing campaigns are driven by creating measurable, valuable and lasting attention.
We develop integrated media solutions that make your brand, products and services easy to find, buy and use.
We don’t just buy media. We get your brand the attention it deserves.
We plan for people and experiences, not cookies and impressions.
We use the best research platforms, machine learning technology and real-time dashboard suites to deliver campaign performance that cannot be beaten.
We even have an ai planner, Pete, helping out with our campaigns. Developed using Google’s natural language processing capabilities, aiPete supports our accounts and services our client’s needs.
Accessed individually, each component of our media planning and buying is market-leading. When executed together, our unique Kinetic Planning approach builds momentum and delivers better ROI.
Our Media Capabilities
Media audits and consultancy
aip can collaborate with your in-house team and wider partners to review your current approach and deliver performance uplifts.
Full service marketing, media buying & activation
We activate campaigns and buy media across all digital and offline channels. Our team of experts draws on years of expertise and current trends to build bespoke solutions that deliver world class performance.
Cross media planning and marketing strategy
We deliver fully integrated planning and strategy services to identify the right media mix for your brand’s goals. Our experts deliver cross-channel and single-channel solutions that deliver more effective campaigns.
It’s time to be different
Working with aip means working with a senior team of media strategists and access to a wide network of world class channel experts.
Without the restrictions of traditional structures and trading deals, we offer unbiased media solutions that drive real results.
Our teams are experts in Search - SEO & Paid Search (PPC), Display & Programmatic, Paid Social (Facebook, Instagram, Snapchat, LinkedIn, Twitter & Pinterest), Video, Audio, Out of Home (OOH) and Press.
Our Attention Model
Great media and marketing campaigns are driven by creating valuable and lasting attention. We develop integrated media solutions that make your brand, products and services easier to find, buy and use. The aip attention model focuses on 4 areas:
Make your brand presence known as people go about their daily lives. Be in and around the places they live, play and work. Be alongside content they see and consume with creative that delivers your message, but never distracts.
Make it easy for your brand to be found by your audience when and where they want to engage.
Create highly personal, deeply immersive opportunities to connect with people and tell your brand’s story.
Develop cultural fame that delivers lasting brand impact. Spark conversations that go beyond your media investment. Tap into cultures and communities that are important to your customers.