It is becoming increasingly clear that few aspects of everyday life and surrounding media environments will remain unaffected.
Although it is impossible to predict the full impact of such an event, some core underlying behaviours are already emerging as new norms in response.
Temporarily, brands should pause or review their Out-Of-Home advertising investment. But plan now for the bounce back, because when it comes it will be big…
Big chunks of the schedule which were out of bounds are now back in play, so smart brands will increase investment throughout the day.
As streaming choices increasingly personalise, audience profiling and smart targeting of audio spend will be crucial.
Is social advertising about to undergo another generational uplift? As usage rises, so do opportunities for brands who step up with positive contributions for freshly consolidated audiences.
Pro-tip: keep an eye on wish-list searching and think about the lookback window. ‘Boredom browsing’ for aspirational lifestyle products is about to become a popular pastime.
If you have any questions about how the ongoing situation will affect your media strategy, we would love to hear from you.