Anything is Possible win the double at The Drum Awards for Search

By Rob Keery,

We are tremendously excited to announce that Anything is Possible is again an award winning agency! Along with our clients at City, University of London, we won in two categories at The Drum Awards for Search 2021.

This outstanding recognition was won across both the Public Sector and Technical Innovation of the Year categories for our work with City during Clearing 2020.

It is a founding mission of the agency to develop bespoke technology solutions for under-served sectors. Universities and charities have unique and complex digital marketing challenges – but struggle to access the technical innovations which can make all the difference to campaign success.

Committed to award winning academic excellence

City, University of London (City) is a global Higher Education institution with a focus on business and the professions. Enjoying special links with the Square Mile, the University plays an active role in the professional life of the capital. Like many top institutions, City uses Clearing to fill gaps in vital course applications to support its wide-ranging curriculum.

For Students, Clearing is increasingly a day for selecting the best available options. Even students who make the grade for their primary offers use Clearing to ensure they get the best course.

Clearing isn’t a matter of last resort. It’s a moment of best decision.

Winning awards in the wildest Clearing ever

2020 was not a normal year for anyone. Students were among the hardest hit, with their results thrown into confusion by hasty pandemic-related exam changes.

A-level results day – Clearing Day – is Black Friday for Higher Education. Decisions taken over the course of a few hours decide the destinies of thousands of young people. And it’s critical for the Universities who need to capture that demand.

It is a hero moment for Google advertising to show them the path ahead. But having ads on page one of the search results during this peak in demand is expensive.

Unless you are smart.

Clearing Monitor is a hybrid machine-learning tool that increases the flow of information to multiple parallel ad campaigns, enabling better optimisation and tactical decision-making, to reducing costs and boosting ROI.

Amid the chaos of Clearing 2020, Clearing Monitor made the ciritcal difference. It enabled us to handle the extra complexity as uncertain students’ search behaviour became even more unpredictable than ever.

Thanks to Clearing Monitor – and Anything is Possible’s search marketing experts – City were able to drive down cost-per-click and make every click count. Beyond the click, the Clearing page web visits converted at a higher rate, and delivered both more and a higher quality of candidate.

As a permanent strategic adjustment, Clearing Monitor is now a successful, tested, and award-winning  app which changes best practice on Clearing Day forever. 

To speak to our award winning agency tech and search teams about levelling-up for Clearing 2021  – just get in touch.