We created our business to challenge the advertising industry, improve ad trading standards and deliver more for our clients and the people we target. Put simply, we want to make advertising better. With that in mind, we’re thrilled to be joining the Conscious Advertising Network whose own mission is to stop advertising abuse by highlighting the conscious choices advertisers and agencies can make to ensure good practice.
As a member, we are committed to supporting CAN’s 6 manifestos as a means to create better modern advertising.
Ad Fraud: It is unacceptable and needs to be tackled head-on. As an agency, it is our responsibility to protect and advise clients so that their marketing investment ends where it was intended. The digital advertising eco-system must take responsibility and be held accountable in their trading relationships.
At Anything is Possible we have partnered with Fenestra with best-in-class distributed-ledger technology to give clients this transparency.
Diversity: We find strength, creativity and opportunity in the differences of the people that surround us. Our industry and the content we produce should be as diverse as the people it serves. As we embrace diversity, inclusion and equality, our work will be better for it.
Informed Consent: It pains me to say it, but there are a fair few bad eggs out there in the murky world of programmatic media. The exploitative use of data, terrible ad experiences and opaque, inflated margins had broken a system that should be doing so much better. We believe advertising needs to work for everyone. We need to respect people’s data, their time and their attention. Our audience is an active participant in advertising and should be in control of what they see, when they see it and opt out when it becomes too much.
Hate Speech: With much of the content we consume funded by advertising, advertisers have a responsibility not to inadvertently fund hate speech. As an industry, we should challenge hatred and support media that play a positive role.
Children’s Wellbeing: As children spend more and more time online, from an increasingly younger age, they are ever more exposed to advertising. The impact of this is unclear but all advertisers and agencies should put children’s wellbeing first and consider the implications their campaigns can have.
Fake News: No advertiser wants to fund fake news. We all have a role to play, advertisers, publishers and government institutions to create an ecosystem where verified, trusted news sources are supported. The funding of fake news through advertising is unacceptable and something that needs to be addressed.
We call on brands and agencies alike to join us in supporting CAN and committing to these 6 manifestos. Together we can make a big difference.